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109 - E-commerce for the deaf, Al Saeda Society, Yemen
CONTACT
Al Saeda Society for Deaf Girls
Ms. Manal Ali Al Ashwarl
Yemen
+967 711265188
OVERALL GOAL /MISSION
The mission of this project is to open up E-marketing for the deaf who have graduated from high school. This aims at
providing them with jobs through training, in addition to helping them make use of technology and social media. This is
achieved by training them first in basic computer skills, followed by Internet courses and an electronic marketing
training programme. Deaf students who graduate from high school find it difficult to join the Yemeni universities
because of their weak level in reading and writing. Employers need graduates with a post-high-school certificate, while
private companies do not employ the deaf because they lack special skills. This reduces their choices considerably in
terms of vocation, which is usually of a physical orientation such as auto mechanics or construction, or it even leaves
them completely without a skill or work. Instead, they go to Internet cafes to play and communicate through signs with
the deaf from outside Yemen or via WhatsApp and Skype. The deaf use these apps, but they do not recognize the many
benefits of the same.
THE SOLUTION THAT HAS BEEN DEVELOPED
The E-commerce project makes use of this hobby that is so loved by the deaf as well as their love of the various social
apps to encourage them to use some of their time on the Internet to learn some E-marketing skills. It also trains them in
how to deal with various aspects of the Internet, including learning basic computer skills. Most of the deaf use the
computer only superficially. We train them to use the various websites and to deal with the difficulty in reading by
providing software that converts writing to signs. The programme targets both sexes – graduates from high school or
other institutes – who are searching for jobs or want to acquire professional skills in E-marketing. It allows deaf girls in
particular to deal with social restrictions, for example, restrictions that prevent them from leaving home or having any
interaction with men. Usually, the family starts to act in a less restrictive way when they find that their girls are
becoming more experienced in life and excel in what they do.
COUNTRY IN WHICH IT WAS DEVELOPED: Yemen
COUNTRY/ COUNTRIES IN WHICH IT IS OPERATING: Yemen
FACTS ABOUT SIZE AND SCOPE
1. The current number of trainees is 40 high school graduates, males and females.